Oliver & Rose launched their first store in an area of Chelsea in London, fittingly known locally as "The Beach". The couple later opened the Love Brand Beach Shack in Barbados and continued to expanded the swimwear collection to include a range of beachwear for men and children. The philanthropic scope also broadened to try help as many endangered species as possible. Elephant conservation remains at the brand’s core, symbolised in the Love Brand logo with two elephants coming together to form a heart.
“Nice shorts. Good karma.” - Vanity Fair