• Story 1

Our story

Our story starts when Oliver met Rose and they found they had two things in common, a love of the beach and of wildlife, especially elephants. Together they started a new swimwear label with a  loving ethos to try and help save elephants from the threat of extinction in the wild. A concept they coined ‘Trunks for Trunks’. 

“Ever since we sold our first swimming trunk, we have been committed to two things, designing exceptional swimwear and saving wild elephants.” - Oliver Tomalin

Oliver & Rose launched their first store in an area of Chelsea in London, fittingly known locally as "The Beach". The couple later opened the Love Brand Beach Shack in Barbados and continued to  expanded the swimwear collection to include a range of beachwear for men and children. The philanthropic scope also broadened to try help as many endangered species as possible. Elephant conservation remains at the brand’s core, symbolised in the Love Brand logo with two elephants coming together to form a heart. 

“Nice shorts. Good karma.”  - Vanity Fair