Our story

Our story starts when Oliver met Rose and they found they had two things in common, a love of the beach and of wildlife, especially elephants. With Oliver’s entrepreneurial spirit and design background and Rose’s heritage and knowledge of the Tropics, they started a new swimwear label with a responsible ethos to help save elephants from extinction in the wild. A concept they coined ‘Trunks for Trunks’. 

“Ever since we sold our first swimming trunk, we have been committed to two things, designing exceptional swimwear and saving wild elephants.” - Oliver Tomalin

Oliver & Rose soon launched their flagship store in London and developed more designs to include a wide a range of swim and resort wear. The philanthropic scope also broadened to help more endangered species. Elephant conservation remains at the brand’s core, symbolised in the logo with two elephants forming a heart. 

“Nice shorts. Good karma.”  - Vanity Fair

Love Brand & Co. helps conservation by making donations based on sales and goes beyond to help raise awareness for their charity initiatives. Between visiting the wildlife projects across the globe and designing more beautiful beachwear, Oliver and Rose got married! Oliver and Rose’s passion for wildlife and their love of long summers spent with family and friends, continues to inspire every design. The result is the epitome of effortless summer style and charm.